Are You Not Being Entertained? This Fall of Open-Play Goals from Open Play

Football match action
The Wolves squad recorded 10 fewer scores from open-play situations than at this stage the previous campaign.

One of the biggest stories of England's top flight this campaign is the decline of goals scored in open play and the way clubs are netting increasingly from set-pieces instead.

When we compare goal sources to the first 11 games the prior season, we note 39 fewer scored in open-play and an increase of 26 from team set-pieces and spot-kicks, leading to 13 less altogether.

If we look at the broader view, the number of shots teams are taking show a remarkable drop of 370 in open play than at this stage last time out.

Regardless of the significant rise in set-piece goals, records show a mere two extra shots produced from these situations excluding spot-kicks, indicating the efficiency teams are at devising strategies to score from set-pieces.

Goal Averages Show the Tale

301 total goals notched in the first 110 fixtures so far averages out at 2.74 goals per fixture, if this persists for the entire campaign might be the least for since 2020-21, since 2020-21 (2.69 per game).

Yet merely under 200 goals coming in open play averages out 1.78 per game and is heading to be the lowest for 16 seasons, since 2009-10 (1.76 average).

That campaign additionally represents the unique EPL campaign to witness goals scored more frequently from non-penalty set-pieces than this campaign's frequency of 0.77 per game (0.79 per game).

Which Sides Account for This Change?

Regarding goals scored from open play, Wolves have seen the most significant drop, scoring a mere four in 11 games, a reduction of 10 than at this stage the previous campaign.

Outside of Wolverhampton, the Premier League's fall in goals from open play is predominantly a trend among London clubs, with five out of the city's seven teams scoring at least five goals fewer from open-play than the prior season.

In fairness, this is primarily due to their scoring numerous scores at the start of the previous campaign rather than them really struggling to convert in open play this season.

At the same time Man City have experienced the biggest increase, with almost every one of their 23 scores so far arriving in open-play.

Set-Play Proficiency

Looking at newly promoted sides with the teams that went down that they superseded. Play-off champions Sunderland have netted three more scores in open play than the Saints did in their opening 11 matches leading to relegation last season.

In terms of scoring from set-plays (excluding spot-kicks), the Gunners and Chelsea have experienced the biggest increase, with each team compensating for the five fewer scores that they've scored in open play with the same number from dead-ball chances.

Manchester United have recorded two times more scores from set-pieces as they managed in matchday 11 last season before their coach assumed control, while Sunderland additionally prove better at scoring than the club they replaced that went down.

Manchester City appear not to have received the memo about netting additional goals from set-pieces, because they've recorded three less than the previous campaign, as have the Reds, although this could be because of the altered approach they're working to install.

League-Wide Trends

Six sides – Arsenal, Chelsea, the Cottagers, the Magpies, Spurs and West Ham – represent the current campaign's top trend-setters by netting less goals from open play and increased from set-pieces, while Man City stand as the unique club to buck the trend to date by achieving the exact opposite.

It remains to be seen to observe if teams carry on to rely so heavily on set-plays as the season goes on or if they regain their general attacking flair and commence scoring increased totals in open play too.

Robert Martin
Robert Martin

A digital strategist with over a decade of experience in tech consulting, passionate about helping businesses leverage emerging technologies for sustainable growth.